by Management Consultant | Sep 9, 2016 | Management, Marketing
In today’s international business world, competition is stronger than ever. When hundreds of startups are popping up and thriving in various industries and many larger companies are having trouble staying on top, everyone agrees it’s an exciting time to be a business...
by Marketing Consultant | Jul 1, 2016 | Marketing
There is no shortage of great products from small businesses. Unfortunately, these same products are having trouble finding a spot in the marketplace. Attracting customers is easier said than done and many companies enlist the help of marketing consultants to set up a...
by Marketing Consultant | Jan 13, 2016 | Marketing
Contract Marketing Executives: Increasing Earnings, Decreasing Frustration Marketing is a moving target, especially in this era of prolific digital channels that complement (and sometimes compete with) the existing traditional channels that have passed the test of...
by Marketing Consultant | Nov 24, 2015 | Marketing
Entrepreneurs are always full of big ideas – that’s why I love working with them. However, entrepreneurs don’t always know the best angle of attack when it comes to their start-up’s marketing efforts. Most entreprenurs lack the experience that it takes to...
by Marketing Consultant | Nov 24, 2015 | Marketing
Struggling with Marketing Strategy? Marketing involves a lot of moving parts. You have to know your audience. You have to stay on top of trends. You have to plan effective, omnichannel campaigns. You have to monitor metrics in order to determine ROI, and you have to...